Volkswagen TDI Cup
The world's first green racing series designed to prove the VW Jetta TDI is both eco-friendly and fun to drive.
30 young drivers racing 30 identical Clean Diesel race cars for the chance to win $100,000. Each race was televised as a 30-minute episode on Speed TV, Planet Green and Discovery, culminating in a 90 minute documentary, Racing Under Green.
The series was highly successful, running for three seasons and generating strong engagement while driving increased consideration of VW clean diesel models.
