American Express Small Business Saturday

In 2010, Small Business Saturday, a new shopping day was created between Black Friday and Cyber Monday, to support small businesses, create jobs, preserve neighborhoods and fuel local economies nationwide.

In its first year, Small Business Saturday became the fastest growing site on Facebook with 1.2 million people joining in the first two weeks. Small businesses reported a 27% increase in sales from customers using their American Express cards during a weekend that saw overall retail sales increase 9%. Recognized as one of AdAge’s "Top 15 Campaigns of the 21st Century."